How our logo was created
Between us we debated whether or not to update the logo, whether to keep the tradition or whether to choose a new path, a crossroads. But the Salone is its history, what it was and what it represented, it was not possible to deviate from that path. That's why we just gave it a sprinkle ...
It was at the end of the fifties of the last century when Cesare asked the humorists to interpret the spirit of the Salone in a design that could become the logo of the event. The drawing by Gigi Vidris was chosen, an Istrian who moved to Turin in 1947, where he began to portray inspired by the simple life of the "homeless". He successfully participates in the Salone where for many years he will be the President of the Jury and will share with Cesare the role of "father of humorists". The logo is dedicated to them!
Claudio
